To NRB and on a mission

It’s time once again for my annual trek to the National Religious Broadcasters Convention. For those who have been reading my blog for any time at all you know my dislike for this convention.

This year, I’m cutting my visit to just two overnights. Typically I go Friday, Saturday, Sunday, Monday and Tuesday. Because of the incredible cost we experienced last year, I decided to protest. This year I’m NOT displaying at the convention and I didn’t register at the full rate — I only registered for Exposition floor.

This trip is much different than any other NRB. I’m finding that more and more mission agencies and for-profit agencies are going to NRB and fewer radio stations. So, this NRB I will be meeting with with them to develop relationships with mission organizations and solicit advertisers from  the for-profit organizations.

I have a very busy Monday. I’m praying that Tuesday will fill up as I meet people on Sunday and Monday.

I’ll post more while I’m on the road.